Costa coffee - "I was made for loving you"

or "costa heads"

I am happy to share with you one of my favourite coffee brands and its new advertisement.  The campaign launches with a TV spot featuring people, including genuine Costa baristas, buried up to their necks in coffee beans, while singing along to a cover of ''Kiss'' song ''I Was Made For Loving You''.
I honestly don't like this commercial. The cover is great, but all these heads in the coffee beans..no! It is really hard to connect Costa staff's professionalism with the singing "Costa Heads". However, the message from the song is definitely attractive.

                                                               


           COSTA GIVES FANS THE CHANCE TO APPEAR IN ITS NEW ADVERT

Costa will turn its customers into stars. An app launches this week that will allow Costa fans to record and upload themselves singing along to the Kiss song, with winning performances featuring in the final ad. The app, available via the Costa Facebook page, or through the App Store on iTunes, means fans and baristas can join in and share with their friends.
What a good opportunity for all Costa fans! They can sing about their favourite coffee showing their love.