Facebook hooks up with Starbucks for physical gifts trial
A Facebook button allows users to send friends real gifts including Starbucks gift cards, cupcakes and teddy bears.
Users can choose a gift, attach a message and then post it to a friend's timeline or send it privately.
The recipient is then able to unwrap a preview of the gift and enter the address they want the physical version to be sent to, while the friend who purchases the gift is able to pay upfront or add payment details later.
This would make a great present to coffee lovers, especially for Starbucks fans. If I receive that kind of Facebook gift from a friend, I will be very happy, but probably it will not work for everybody. It is a tricky use of social media from Starbucks.
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